To assist Casio’s efforts to promote the EXILIM brand of digital cameras to the retail industry, Infinibrand created a new portal featuring an email blast toolkit with customizable promotional email campaigns with links back to the dealers own Web sites. Dealers can upload logos and social networking links into customizable templates provided by Casio and featuring current Casio Exilim digital camera promotions. Choose to preview the completed HTML email campaign code, send the email campaign to yourself or upload your contact list and email provider and send an email blast directly through Casio’s portal service. The process is quick, easy and best of all – it is a free service available to digital camera dealers. The new portal also serves dealers with free centralized access to the Casio portal sites with syndicated product demos via SellPoint’s Web content delivery service. 

 

Dealers will also be encouraged to utilize the Casio portal as it offers information about Casio’s instant rebate program which offers discounts on various EXILIM products. SellPoint provides retailers with dynamic video that engages and informs, turning shoppers into buyers.